Medical media is beautiful.
It is an artform. Medical artists have true artistic talent and technical ability to render images that are both realistic and pleasing to the eye. They are familiar with a wide range of both traditional and digital media, from carbon dust and watercolor to Photoshop and Cinema 4D. They understand text layout, graphic design, and the web. They work quickly. They speak via color, form, light, and composition. Only the most highly-trained artists are certified to create medical media.
Medical media is academic.
Its main objective is to translate raw medical and scientific data into visual information. Medical media is vital to the academic, medical, and research communities for its ability to compact and disseminate information. It furthers medicine, promotes healthcare, and broadcasts the latest scientific discoveries to a variety of audiences. Medical artists effectively communicate biological, chemical, anatomical, immunological, pathological, genetic, and surgical concepts via medical media.
Medical media is educational.
It teaches without saying a word. It compacts information into one image that would take pages upon pages of text to explain. It allows for comparisons of scale, magnification, time, and location. Medical media can be used in presentations, client meetings, commercials, lecture halls, iPad apps, brochures, journals, simulation centers, and much more. If there is a need for scientific and medical communication, there is a place for medical media.
Biological subject matter encompasses veterinary medicine, comparative anatomy, plant and microbial biology, as well as other organic phenomena. Biological illustrations, animations, and instructional design can be featured within textbooks, journals, interactive booths, games, and museum exhibits.
Anatomical, physiological, and pathological processes can be portrayed in a variety of ways: as illustrations hosted within a web-based learning platform, as animations included within tablet applications, or as presentation visuals for the lecture hall and beyond. Our comprehensive experience in the cadaver lab and autopsy room leaves us highly-qualified to illustrate any area of human anatomy with fresh realism.
Mode-of-action for drug or device is particularly suited for animation. The sequential nature of immunological responses can be traced, specific protein structures and macromolecules can be accurately highlighted, and organized levels of magnification can showcase the microenvironment down to minute cellular architecture. Mode-of-action animations are often featured in podcasts, trade shows, presentations, branding initiatives, product-launches, sales training, and medical education.
Story-telling, tissue reaction, and information hierarchy are at the heart of surgical illustration. It is in this realm that the camera fails so miserably. Don’t rely on photographs to educate your audiences- you will be left with a bloody mess. Our training and many hours spent inside the operating rooms of the Johns Hopkins Hospital qualify us to highlight appropriate anatomy and provide layers of transparency to effectively “see through” the surgical field to hidden structures within the patient. Surgical illustration can be intended for both medical professional and patient audiences.